Dutch design studio HeyHeyHey originally constructed the machine, named Melvin, during Dutch Design Week 2010 but reassembled this improved version a year later. Melvin the Magical Mixed Media Machine (or just Melvin the Machine) is best described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg machines do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity!
No comments:
Post a Comment